Spartan Race has appointed Matthew Brooke as its new Managing Director, UK and Ireland.
Brooke is a former Head of Commercial for CSM Sport and Entertainment’s active division, and officially joined the obstacle course race (OCR) brand in late November.
He takes over from outgoing UK&I MD Sam Lansdale, and will be in place ahead of the 2020 race schedule, which sees the brand return to Twickenham Stadium for the region’s second Corporate Challenge and Stadion events in December.
This year’s inaugural Stadion event at Twickenham event was a sell-out as the brand attempts to bring races closer to city centres.
Brooke said: “I am extremely excited to take the reins of the UK’s premier obstacle course and lifestyle business and help drive the brand forward through what I hope will be an extremely successful next chapter in its evolution.”
“It was incredible meeting and interacting with so many of our fantastic Spartan community in Twickenham in November and being able to witness first hand so many inspiring success stories as racers time and again rose to the challenge of our renowned Spartan obstacles.
“The sell-out inaugural Stadion event really set the bar for everything we want to achieve in 2020, and has laid the foundations for the team and I to push forward. What won’t be changing however is the basis of our races and I will continue to ensure that whilst they are challenging, they remain fully inclusive, suitable for varied abilities and fitnesses, and that we will continue to tangibly make a difference in people’s lives; be it by simply getting people moving and being active through to sharing advice and supporting healthy lifestyle choices. We’ll also continue to play an active role in the promotion and delivery of charitable fundraising opportunities.”
“I can’t wait to kick off our bumper 2020 season in Pippingford Park next year– returning to the UK’s spiritual home of OCR truly sets the tone for what’s going to be our biggest year yet. Watch out for a few surprises along the way too.”
Brooke takes over from Lansdale, who was at the helm for three years, overseeing a record-breaking 2019 season.
Lansdale said: “It has been an absolute pleasure overseeing Spartan’s activities within the UK and Ireland over the last three years. We have grown significantly and made a real impact on people’s lives, by helping them get active. I wish the Spartan community the best of luck in the future.”