Speedo is commemorating its 90th anniversary this year by celebrating its love and passion for water with swimming enthusiasts all over the world, through a new campaign, Water Baby Forever.
The brand campaign tells the stories of those who have a love for the water, or ‘water babies’, across the globe that love swimming to inspire the new generation.
As part of its 90th birthday celebrations, Speedo is also using its voice to make a stand to keep the world’s oceans clean to preserve. On Friday 8th June 2018, the UK and Australia will each host an ocean clean in honour of World Oceans Day. The World Oceans Day ocean clean hopes to highlight the global emergency that has been caused by plastics in oceans, which currently amounts to a country the size of France.
Currently at least 15% of Speedo’s collections feature sustainable materials using a fabric created from ECONYL yarn and REPET yarn. These are regenerated fibres which turn waste from fishing nets, manufacturing by-products and plastic bottles into first grade nylon fabric. By 2019, Speedo plans to increase this to 26% of it collections.
Rob Hicking, brand director for Speedo, said: “Our 90th birthday is a very special one to us, it signifies what a long way we have come since Speedo’s conception in 1928 and all the fantastic things we have achieved for swimmers across the world. For us, this year is all about celebrating the people who have come along the journey with us, who share our passion for the water and telling their stories. It is also about giving back and using our position to highlight the global issue of plastic pollution in our world’s oceans, and doing something positive about it.
“Water Baby Forever is about real people with a real love for the water. Through this campaign, we really wanted to tell the stories of real people whose experiences in the water have shaped the person that they are today, to show the positive power of the water and demonstrate that anyone can become a water baby.”