SPFL and Sky Sports to offer Virtual Season Tickets

04 Jun 2020

By: Sport Industry Group

The Scottish Professional Football League (SPFL) has announced that professional football in Scotland will return in August with ‘virtual season tickets’ available to fans through a deal with Sky Sports.

Scottish Premiership clubs will create the season tickets for the 2020/21 season in a move that the SPFL says will provide an alternative source of matchday income while matches must take place behind closed doors. 

The SPFL says the announcement has also included a deal between the league and its broadcaster to settle a rebate for matches that will not take place thanks to the curtailment of the 2019/20 season. The SPFL says the pair will spread the financial settlement across the terms of its five-year broadcast deal. The league was ended in May and saw Celtic crowned champions. 

“This is an innovative and pragmatic solution to the challenges posed by Covid-19 and I’m grateful for the flexibility shown by our clubs and by Sky Sports,”said Neil Doncaster, CEO, SPFL.

“This agreement means that any liability for games not delivered during Season 2019/20 has now been settled, on terms that reflect Sky’s status as a committed partner and supporter of Scottish football.”

Rob Webster, Managing Director of Sky Sports, said: “Sky Sports is proud of our long-standing relationship with Scottish football and we have been committed to finding a positive solution for the SPFL and clubs. The virtual season ticket for the 2020/21 season is an innovative way to maintain the connection with fans and provide economic stability for the clubs, and we are very happy to support it.

“The new season promises to be a unique experience for the Scottish Premiership and our approach is to be as flexible and supportive of the clubs as we can be in these unique times.”