Sport England taps Twitter expertise

29 Nov 2018

By: Sport Industry Group

Twitter UK has partnered with Club Matters, Sport England’s platform for sports clubs offering free practical resources, to create an online video workshop designed to assist grassroots organisations in managing their social media accounts.

The video stars Bruna Zanin-Juresic, football clubs partnerships lead at Twitter UK, who outlines her top ten best-practice tips for sports clubs, offering insight on how to best make use of the platform and increase followers.

She explained: “Twitter is the place where people come to find out what’s happening in the world and the timeline never stops.

“By creating a robust content strategy, people will follow you because they want to know what’s happening in your world. Keep them informed about the latest news from your club, bring them to the centre of the action and show them perspectives they would not usually have access to.”


Rosie Benson, head of clubs at Sport England, said: We are delighted to be partnering with one of the biggest players in social media, to offer expert support in this key area.

“Despite 60% of the UK actively using social media, encouraging engagement on their own social media channels is often a challenge for sports and community clubs.

“Sports clubs who are successful on social media platforms are built on the engagement of their followers and we hope the latest videos go some way in improving the way sport is influenced in your local area.”

The digital workshop forms part of a new range of free, time-saving services available on the Club Matters website. The Sport England-led platform features advice on how to attract and retain members, improve clubs, upskill administrators and secure additional funding.

Content covers business planning, marketing and club structure and is distributed in a range of formats including via social media, monthly newsletters, podcasts and face-to-face workshops.

Club Matters has helped thousands of clubs since its inception in February 2015 and continues to highlight different grassroots community sports organisations to show how resources have translated into practical advice on the ground.