UK-based betting technology company, Sportech, has teamed up with sports data and integrity firm Sportradar, following last month’s US Supreme Court ruling on the legalisation of sports gambling.
Sportech finalised the deal with Sportradar in the wake of last month’s US Supreme Court ruling, which overturned 1992 legislation banning sports betting in most states.
The partnership will see Sportech offer Sportradar’s sports betting product portfolio - including pre-match and in-play betting services, content, trading tools, and risk management services - to its network of 90 licensed operators in states where sports betting is declared legal.
In addition, Sportech said it has plans to deploy Sportradar’s turnkey sports betting platform in Connecticut should the state pass legislation.
The latest agreement follows quickly in the footsteps of Paddy Power Betfair, which agreed a merger with US fantasy sports betting site, FanDuel, in May, in a bid to target the US sports betting market that is now set to open up following the court decision.
Sportech chief executive Andrew Gaughan said: “We are poised to deliver a world class sports betting experience to our business clients across the US and within our 16 Connecticut locations and through our online and mobile channels, when legislation permits."
Neale Deeley, vice president of gaming sales at Sportradar, added: "We're excited to partner with Sportech, a company that shares our vision of how the US betting market will unfold and who are well positioned to capitalise on that market with existing gaming licenses and a strong customer base.
"Our turnkey solutions and market leading bookmaker services will accelerate their sportsbook offering and provide them with a strong advantage as other states pass sports betting legislation."