Sportfive sold to French media owner

23 Apr 2008

By: Sport Industry Group

Rights selling agency Sportfive, which holds the TV rights contract for UEFA’s 2008 European Championships amongst a raft of other properties, has been sold to a French media company in a €865m deal.

Lagardère SCA reached an agreement to purchase Sportfive from its present shareholders at the weekend although the sale is subject to the approval of the antitrust authorities.

Sportfive was put up for sale earlier this year by its owners, RTL Group, private equity group Advent International and Goldman Sachs Group.

Arnaud Lagardère, chief executive of Lagardère, is a 20 percent shareholder of French pay-broadcaster Canal Plus and holds a number of other interests in media operations across Europe.