Sportradar announce partnership with International Cricket Council

12 Oct 2021

By: Sport Industry Group

Sportradar has announced a global partnership with the International Cricket Council (ICC), making them the Official Data Distribution and Official Betting Live Streaming Partner of the ICC.

Spanning 275 top-tier matches, the partnership covers eight of the ICC’s leading men’s and women’s tournaments, starting in October with the ICC Men’s T20 World Cup hosted by India in the UAE and Oman, through to the ICC Men’s Cricket World Cup in 2023, also hosted by India.

The partnership will create more opportunities for the ICC to engage with their fan base through Sportradar’s network of 1,000 media and sports-betting clients across 80 countries.

David Lampitt, Managing Director, Sports Content and Partnerships at Sportradar said: “Cricket is among the most popular sports globally, and we see huge potential to grow its fan base still further, helping fans interact with the game on an even deeper level.

Our partnership with the ICC is an exciting step towards engaging those new fans and, with the full breadth of our unique technology powering it, we will deliver enhanced cricket content globally – across a range of platforms.”

Finn Bradshaw, Head of Digital at ICC said: “Innovative use of sports data is one of the key pillars of our digital strategy. This partnership with Sportradar will help us grow our global cricket fanbase and deepen our engagement with it.”

Sportradar, who recently appointed Michael Jordan as a special advisor to the Board of Directors, will integrate the official ICC data into its established Premium Cricket Service (PCS), creating an enhanced provision for sportsbook operators, while the new data will also be used to power the ICC’s digital platforms, including icc-cricket.com and the official ICC mobile app.

Additionally, Sportradar’s Integrity Services will provide the ICC with bet monitoring and reporting for all 275 matches through its Universal Fraud Detection System (UFDS). UFDS uses advanced technology to scan the worldwide betting market and has a global team of integrity experts providing analysis on irregular betting patterns, with any suspicious matches subsequently reported to partners

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