Sportradar announces 10-year deal with NHL

30 Jun 2021

By: Sport Industry Group

Sportradar has announced a ‘landmark’ ten-year global partnership with the NHL.

The deal will see Sportradar become the Official Betting Data Rights, Official Betting Streaming Rights, and Official Media Data Rights Partner of the US ice hockey league, as well as an Official Integrity Partner.

The pair say the partnership will put a ‘strong emphasis’ on fan engagement, and will also see them work together to expand the reach of the league by leveraging Sportradar’s technology solutions aimed at providing fans with deeper access and enhanced insights into the game. 

As part of the partnership, Sportradar – which has been the NHL’s Official Global Data Distributor since 2015 - will distribute the NHL’s official data and statistics to media, technology, and sports betting companies worldwide, including real-time data from the NHL’s new Puck and Player Tracking technology. 

The deal also awards Sportradar, an Official Partner of the Sport Industry Awards 2021, rights to provide sports betting operators with live streams of NHL games via the operators’ digital betting platforms available in legalised markets.  

“As the global leading provider of sports data for the media and betting industry, Sportradar has the unique expertise to help us deliver stats, insights and video content to our fans, who are extremely tech-savvy and constantly crave new and compelling ways to engage with our sport,” said NHL Commissioner Gary Bettman.  

“The capabilities, versatility and global scale of Sportradar’s platforms and products will assist us in providing fans, media and sports betting companies around the world with a greater depth of data and more immersive experience with the game. We’re thrilled to continue and deepen our important partnership with Sportradar and look forward to delivering a best-in-class fan experience through our collaborations over the next decade.”

Carsten Koerl, Global CEO, Sportradar, added: “The NHL has been a terrific partner for Sportradar for nearly seven years and we look forward to collaborating with them in an expanded manner to continue increasing the global reach of the league, while delivering ground-breaking products and services to our customers.

“This agreement truly highlights the global, multi-vertical, wide-ranging capabilities of Sportradar’s technology solutions and reflects how we use data to create engaging, personalized experiences for our partners and customers.”

As part of the strategic alliance, the NHL and Sportradar will also team up to develop sports betting partnerships outside of North America utilising the latter’s data-driven marketing solution ad:s. 

Sportradar will also continue as an Official Integrity Services Provider of the NHL, utilising its Universal Fraud Detection System to proactively help safeguard and ensure the integrity of its competition by monitoring global gaming activity and trends worldwide.