Sportradar in global MLB deal

27 Feb 2019

By: Sport Industry Group

Sports data and integrity specialist Sportradar has announced a multi-year global partnership with Major League Baseball (MLB).

The deal aims to enhance and expand distribution of MLB’s real time game statistics around the globe.

The MLB's partnership with the Swiss-based firm is to start with the 2019 season and covers media and gaming rights at both international and domestic levels.

Sportradar is to have exclusive distribution rights for official MLB game statistics across international markets outside the US.

This includes statistics collected at every ballpark via the league’s proprietary technology and stat operators to media companies and regulated sports betting operators.

In addition, Sportradar will have exclusive rights to distribute live industry standard audio-visual game feeds to gaming operators outside the United States in territories where sports betting is legal.

In the US, Sportradar will now have the exclusive rights for official real time statistics distribution as media entities in coverage of Major League Baseball.

The global provider of sports data intelligence will also now serve as the official supplier of MLB’s real time betting data feed in the US.

Distribution to regulated sports betting operators will be on a non-exclusive basis through Sportradar and additional authorised distributors.

Last year saw Sportradar, along with Genius Sports, agree a three-year betting data partnership with another of the major US sporting rightsholders, the NBA.

Commenting on the partnership, Carsten Koerl, Chief Executive Officer at Sportradar, said: “This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data.”

Kenny Gersh, MLB Executive Vice President, Gaming and New Business Ventures, added: “A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans.

“Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the U.S.”

As part of the agreement, Sportradar will have unique access to MLB’s Statcast data and plans to collaborate with MLB to develop and distribute new products, aiming to further engage fans and drive additional interest in the sport.

In addition, MLB will incorporate Sportradar’s Integrity Services into its existing game integrity protection measures.

The move will see Sportradar monitor and analyse every MLB game through its fraud detection system and provide the professional sports league with educational components.

Photo: © Getty Images