Sportradar launches simulation product to finish football season

30 Mar 2020

By: Sport Industry Group

Sportradar has announced the launch of a new product, Simulated Reality, which will allow fans the chance to ‘complete the current football season’.

The AI-driven product, which will launch on Friday 3rd April, will cover the top-tier football leagues from England, Germany and Spain and will see all of the remaining fixtures scheduled to be played as per their original date and kick-off time. 

Simulated Reality draws on Sportradar’s historical football database and statistical output to provide match data for the simulated games, and will reflect team form and normal match play. The sports data intelligence company says the product will offer a comprehensive range of pre-match and live (in-play) betting opportunities to take the place of the live sport, which is currently suspended across the continent.

Carsten Koerl, CEO, Sportradar, said: “We have listened carefully to our customers and the betting community who have made it clear there is an appetite for alternative means of betting during this time where this is a void in live sports action. Simulated Reality will give our sports betting partners seamless access to a highly unique product that is first to market at no extra cost and integration. As market leaders in the industry, we pride ourselves on our ability to quickly pivot our business strategy and redirect our resources towards delivering new and innovative solutions such as this.”

Played out over a full 90 minutes, fans will be able to bet on their favourite teams, access match analysis and league tables, while the game itself will be visualised by live match trackers. 

Sportradar, meanwhile, says it plans to extend Simulated Reality to other leagues and competitions in the near future, with other sports earmarked for production including tennis and basketball.