Sportradar to partner Data and Business Impact Award

02 Dec 2019

By: Sport Industry Group

Sportradar, the leading global provider of sports data intelligence, has agreed a new partnership to become an official category partner of the Sport Industry Awards.

The agreement sees Sportradar supporting the refreshed Data and Business Impact Award, which seeks to honour organisations across the sporting spectrum that are successfully and innovatively collecting data and using it develop new business opportunities or improve their offering.

Active in over 30 locations across the globe, Sportradar is the market leader in understanding and leveraging data to unlock value for clients including sports leagues, media publishers and betting operators.

The organisation serves as the official data partner of the four major US sports leagues, the NFL, NBA, MLB and NHL, while it also has media partnerships with the likes of ESPN, The Athletic and Fox Sports. From a betting perspective, the company has agreements with FanDuel, DraftKings and MGM Grand, among others, and through these relationships, utilises the power of data to increase fan engagement, enhance user experience and manage risk.

The industry’s biggest night of the year will take place at Evolution London on Thursday 30th April, welcoming the great and good from across the UK sport industry for an evening of celebration and success.

David Lampitt, Managing Director of Sports Partnerships at Sportradar, said:

“We are delighted to be partnering with the Sport Industry Awards – unquestionably one of the industry’s biggest nights of the year. As global leaders, we pride ourselves on delivering valuable, data-driven insight for our clients and now we have the opportunity to celebrate others using data to drive business performance in increasingly innovative ways.”

Alex Coulson, Sport Industry Group Managing Director added:

“Sportradar is a world leader in sports data, and it is fantastic that they will join us in celebrating the creative data work being done across the sport industry. This category has been refreshed to better reflect the business impact that data collection can deliver, and the entries we have received are a fantastic indication of how sport is constantly evolving and improving its use of data. We’re proud to have an industry leader alongside us to help honour the best in the business.”

The Sport Industry Awards celebrate the work done behind the scenes of the sport sector, honouring the clubs, teams, brands, agencies and innovators that ensure the industry continues to move forward and excel.

Last year, high-profile attendees at the ceremony in London included England and Manchester City star Raheem Sterling, England Manager Gareth Southgate, former Prime Minister Tony Blair, Baroness Valerie Amos, Britain’s most decorated Olympian Dame Katherine Grainger, swimming sensation Adam Peaty, racing’s Sir AP McCoy and rising athletics star Laura Muir.