Sportradar has announced a new agreement with French top flight basketball competition Ligue Nationale de Basket (LNB) covering data collection and distribution, AV rights, media rights distribution, bet monitoring, automated production, and streaming service and the continuation of the OTT platform.
The multi-year deal begins at the start of the 2021/22 season and will see Sportradar - an Official Partner of the Sport Industry Awards 2021 - become the official data partner of the LNB. The sports data and OTT provider will also collect and distribute the LNB’s in-game data through its newly-acquired Synergy Stats platform, Sportradar’s best-in-class courtside data collection system.
The platform is now a division of Sportradar, and partners with all of the LNB teams through the use of their AI driven Automated Camera System and also serves as a distribution partner for the league’s AV rights. The platform provides basketball teams, leagues and federations with a full end-to-end technology platform that offers automated video production and graphics.
The partnership sees Sportradar take over from Genius Sport as the data provider for the LNB, and comes after the Synergy acquisition, which has enhanced the former’s capability to compete in the market.
The agreement also includes the provision of Sportradar’s advanced and proven bet monitoring system, the Universal Fraud Detection System (UFDS), to monitor all LNB games for potential match manipulation. Last year, Sportradar Integrity Services detected over 500 suspicious matches across global sport and has reported more than 5,500 in the past 15 years.
“The LNB is one of the most important basketball leagues in Europe and we look forward to expanding our relationship with them to grow the sport further and drive new commercial opportunities,” said David Lampitt, Managing Director, Sports Content and Partnerships at Sportradar.
“Basketball is a strategically important sport for Sportradar, and the acquisition of Synergy Sports has extended our 360-degree capabilities in the creation and distribution of data and video content, enabling us to deepen our relationships with key basketball leagues and federations around the world. We are delighted to partner with the LNB and that they have put their trust in us to deliver advanced data, analytics and technology solutions.”
Michel Mimran, Managing Director, at Ligue Nationale de Basket, said: "This new agreement is very exciting for the LNB and will expand the way we work with a trusted partner. Sportradar will now provide us with end-to-end solutions on many fronts including AV production, AV rights as well as data collection and commercialisation. We look forward to strengthening our relationship with Sportradar for years to come."
Since the 2020/21 season, Sportradar has distributed the LNB’s media rights internationally and utilised its full technological capabilities to create the OTT platform LNB.TV which showcases game action and editorial content to enhance fan engagement. Coverage is live-streamed as well as being available on-demand.