Sports Loft hires Andy Selby as Head of Strategy

10 Nov 2021

By: Sport Industry Group

Sports, media and entertainment technology community Sports Loft has today announced the appointment of Andy Selby as Head of Strategy.

Sports Loft works with the management teams of the most exciting tech companies across sports, media and entertainment to grow their businesses - providing in-depth support across business development, fundraising, marketing, talent, strategy and insight.

Selby will be responsible for helping expand the Sports Loft community and developing the firm's operations. The University of Oxford graduate brings strong industry experience as a former Senior Manager in City Football Group's Strategy & Ventures team where he led workstreams in early stage investing and development of new digital products. Andy also spent time as a founding member of the investment team at Silicon Valley venture capital fund Sapphire Sport, where he led diligence for numerous investments including Sports Loft member FEVO.

"I'm delighted to join Charlie and the team at Sports Loft" said Andy. "Sports Loft has been an invaluable source of investment opportunities and cutting-edge technology in my previous roles and I'm excited to enhance the value we bring to our member companies and to the wider industry”.

Charlie Greenwood, CEO of Sports Loft said "Sports Loft companies are helping teams, leagues, brands, agencies and broadcasters globally to build and better monetise their audiences on a daily basis. Through his experience working with the team at Manchester City and across CFG, as well as his in-depth understanding of the technology ecosystem from his time at Sapphire Sport, I believe Andy is well placed to help us identify the very best companies in the sector and to put these technologies into the hands of leading practitioners across the sports industry”.

Since its foundation in 2019, Sports Loft has grown to partner with nine companies across the sports, media and entertainment technology landscape including Balln, Covatic, FEVO, Greenfly, Pumpjack Dataworks, Satisfi Labs, Slate, Spalk and Tagboard.