23 Jun 2022

By: Sport Industry Group

Tottenham Hotspur striker Harry Kane has confirmed that he will sponsor League Two club Leyton Orient’s shirts for a third season.

The England captain has donated the front-of-shirt space to mental health support line Shout. This is the latest charity Kane has supported via the London football club’s advertising space. Veterans’ charity Tommy Club and a thank-you message to the NHS have been among other causes supported in the last two seasons.

Leyton Orient, the club that Kane played his first ever professional game for during a loan stint in 2011, will donate 10% of shirt sales to the charity.

Leyton Orient and charity representatives visited the Museum of London to launch this year’s partnerships, where a display on the life and career of Harry Kane, entitled ‘Harry Kane: I Want to Play Football’, is currently being hosted. The display features Harry’s personal debut Orient shirt, as well as shirts from previous years of his front of shirt partnership.

Harry Kane commented, "I am thrilled to be sponsoring Leyton Orient’s kits for a third season. I was born only a couple of miles from Orient’s stadium and am really happy to give back to the Club that gave me my first professional start.

“I am pleased to welcome Shout to this partnership. Covid has presented many challenges, and these have affected the mental health and wellbeing of many people. Shout provides a vital helpline and resources to the public, helping to positively improve mental health and wellbeing.

“The special charities I have chosen for the front of shirts all mean a lot to me, and I hope this platform will help them receive the exposure and support they need.”

Victoria Hornby OBE, CEO of charity Mental Health Innovations, which runs Shout, said, “We are incredibly grateful to Leyton Orient and Harry Kane for choosing Shout as the sponsor for this season’s home shirt. It will be a huge help in raising awareness of the importance of mental health and making people aware of how to access support if they need it.

"Every penny raised through the partnership will enable us to take more conversations that could save lives. We want to let Orient fans – and football fans across the nation – know that we are here for you, 24/7, for whatever you’re going through.”