Stats & Perform seal merger deal

16 Jul 2019

By: Sport Industry Group

US data company Stats and digital sports media and content provider Perform have completed regulatory and closing requirements to merge and will operate under the new name of Stats Perform.

Stats Perform will provide data, sports research, news and video content, and AI-powered solutions to sports media and broadcasters, technology companies, global brands, sportsbooks, teams and leagues, and fantasy providers.

Perform operates the Opta, RunningBall and Watch&Bet data services and had been spun off by parent company DAZN Group.

Perform Group changed its name to DAZN Group last year and separated its online-streaming and B2B units with the creation of Perform Content, paving the way for the division to be sold.

Stats Perform Chief Executive Carl Mergele said: “Stats Perform is set to engage billions of sports fans this year and I expect that to grow as we bring new innovative technologies to market, expanding our global presence.

“To truly revolutionise sport, we have harnessed the power of immense amounts of sports data with unparalleled AI technology. This unprecedented sports data and technology creates boundless possibilities for our global partners in fan engagement, betting and team performance.”

Financial terms of the agreement have not been disclosed, but DAZN Group Chief Executive Simon Denyer has previously said that all net proceeds from the deal would be invested into the DAZN streaming service, which currently operates in a number of countries.

In January, DAZN announced plans to occupy a new purpose-built office in Leeds, its main UK hub. In March, Perform Media was rebranded as DAZN Media, with sponsorship and advertising introduced on the streaming platform for the first time.