Strive to map out new sponsorship strategy

23 Sep 2015

By: Sport Industry Group

Ordnance Survey has appointed Strive Sponsorship to develop its sponsorship strategy following a recent rebrand by the national mapping agency.

Ordnance Survey (OS) has a sponsorship portfolio that includes the Tour of Britain, Women's Tour and Tour Series cycling events, the Royal Geographic Society and naturalist Steve Backshall, among many other partnerships.

The appointment sees Strive Sponsorship, a sports marketing consultancy that was set up by former Team Sky head of partnerships Malph Minns, add another brand to its founding clients of Repucom and CNP.

Minns, commented: “It’s an honour that OS has chosen Strive to lead their sponsorship strategy. They are a well-established and recognisable brand and we are delighted that they have seen the value that our business model can provide them.

“Strive’s skill is diagnosing and understanding the sponsorship challenges a business has and providing relevant experts to deliver the solutions. We have a core team of internal expertise plus a large network of strategic partners who are available to us as the work demands.

“The disruptive model that Strive Sponsorship has adopted means we are in prime position to take advantage of a growing, and highly skilled, flexible workforce and our strong network of experts ensures we deliver bespoke specialist solutions to our clients.”

Gareth Miller, head of marketing communications at OS, added: “I first met Malph when he was at Team Sky and was impressed by his approach and passion for creating symbiotic partnerships rather than transactional sponsorships for the team.

“When I saw that he had launched Strive Sponsorship I was keen to enlist their services to help OS deepen engagement with our current customers and showcase our relevance to new audiences. Our aim is to ensure our sponsorship strategy works harder to help us meet our objectives. Strive Sponsorship was the perfect fit for this.

“Following an initial consultation, we had a meeting with Strive and the team before receiving a detailed proposal of work. The trust I have in Malph’s approach, and the respect I quickly gained for Strive’s strategic partners, gave me all the confidence I needed to know this was the right approach for Ordnance Survey.”