12 Jan 2018

By: Sport Industry Group

Sunseeker International has been announced as an official FIFA partner for the upcoming World Cup tournament in Russia.

The partnership was announced at the London Boat Show where footballing legend Sir Geoff Hurst and BT Sport’s Jake Humphrey were the brand’s special guests to support the launch of the marketing initiative.

Sunseeker benefits from access to the 2018 FIFA World Cup through its parent company, Dalian Wanda, who signed a tier one partnership agreement with FIFA in March 2016. As part of this agreement, Dalian Wanda will have access rights to all major FIFA competitions for the next 15 years, including the next four World Cup competitions.

This partnership allows Sunseeker to have major marketing and branding rights, and will give Sunseeker clients access to some ‘once in a lifetime’ experiences.

Phil Popham, CEO of Sunseeker International, commented: “We are absolutely thrilled to be partnering with the FIFA World Cup in Russia.  The Wanda partnership has provided Sunseeker with access to the largest sporting event on the planet which is just incredible. This is not only the most prestigious marketing initiative for Sunseeker but for the marine industry as a whole and it will allow us to create some fantastic experiences for our clients as well as giving unprecedented exposure to the Sunseeker brand.”