Sports and entertainment marketing agency Synergy has announced it is to rebrand as ENGINE Sport with immediate effect.
It follows parent group ENGINE’s restructure at the beginning of the year to a form an integrated brand and skills-based client offering.
London-based Synergy has a 35-year history in the sport industy and was the winner of the BT Sport Industry Awards Agency of the Year in 2015.
Following the restructure, the renamed ENGINE Sport will be overseen by Managing Director Lisa Parfitt, alongside Tom Gladstone, Head of Strategy, and Josh Robinson, Creative Director.
The trio will work in daily collaboration with other ENGINE specialists, including Chief Content Officer Dave Roberts and Head of New Business Laura Brown.
ENGINE Sport has also announced the appointment of a new Director of Communications - Matthew Fletcher-Jones, who will join from W Communications next month.
Commenting on the changes, Parfitt said: “The work we do is as diverse, dynamic and disruptive as our client portfolio and we are proud to say that our clients are amongst the smartest, most progressive brands in the world. We can now unlock the full spectrum of ENGINE capabilities for our clients with great agility, a curated approach, and immediate impact.
“Whilst the nature of our work is ever-changing, our belief in sport as the most powerful cultural connector remains constant: this is the same belief that has driven the agency from its launch 35 years ago to its industry-leading position today”.
Jim Moffatt, European CEO of ENGINE, added: “ENGINE Sport represents the combination of years of sports industry expertise, know-how and passion along with the full stack of ENGINE capabilities. The new proposition brings data, content production, performance marketing and consulting to the party and gives ENGINE Sport what we hope will be an unfair competitive advantage in what is a fast moving and hard-fought industry. Game on.”
ENGINE Sport’s current client portfolio includes Bose, BP, Mitsubishi Motors, Just Eat and Under Armour.