TCS becomes title sponsor of Jaguar Racing's Formula E team

03 Nov 2021

By: Sport Industry Group

Tata Consultancy Services (TCS), a global IT services, consulting, and business solutions organisation, has joined British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship.

During this multi-year partnership, TCS and Jaguar will create a dynamic platform that will drive research and innovation while steering towards advanced concepts and electric vehicle (EV) technologies with the team now known as TCS Racing.

TCS will leverage its leadership in technology transformation and experience working with premier players in the EV value chain, to help Jaguar TCS Racing become a catalyst for electrification, pushing towards low carbon emissions and sustainable mobility. The partnership will see the creative use of data and insights from the racetrack to shape the wider growth, development, and transformation of the entire electric vehicle ecosystem.  

Rajesh Gopinathan, CEO & MD, TCS: “We are delighted to expand our partnership with Jaguar Land Rover and join forces as Jaguar TCS Racing to harness collective knowledge and to innovate for a sustainable future for all.

"As the world races towards electrification, this collaboration will pave the way for the adoption of advanced technologies, utilization of cleaner energy, and the evolution of novel business models. Our efforts will go beyond business to make a lasting impact on people, communities, and the planet.” 

TCS’ foray into Formula E racing adds to its global portfolio of sports sponsorships which include high-profile running events such as the TCS New York City Marathon, TCS London Marathon, TCS Amsterdam Marathon, and more. The company has a stellar track-record in leveraging data and digital technology to customise and enrich the race experience. 

With less than 100 days until the start of the new season, Jaguar TCS Racing is focussed on refining the most successful race car in the team’s Formula E history including revisions in several software areas to improve energy management and efficiency. The team has also invested time in understanding and simulating the new qualifying system and practicing in-garage pitstops, which will become a significant feature of the first 10 minutes of the new format.