Team GB partners with Haven

19 Feb 2019

By: Sport Industry Group

Team GB has announced a partnership with UK holiday park operator Haven in the run-up to the Tokyo 2020 Olympic Games.

The brand will become an official partner to the GB Olympic team, and plans to use the partnership to build on its commitment to celebrating the "Great British coast."

As part of the agreement, Haven holiday parks will offer families "a chance to experience a slice of Tokyo 2020" with activations and appearances from Team GB Olympians and mascot Pride the Lion.

Team GB plans to work closely with Haven to build on its existing offerings to boost momentum and excitement in the run up to Tokyo 2020, encouraging guests to come together and participate in a range of onsite games.

Commenting on the agreement, British Olympic Association CEO Bill Sweeney, said: “We’re proud to partner with such a well-known and liked British brand as Haven. The British holiday industry continues to be hugely in demand with Haven’s approach to creating great, affordable family holiday experiences. We feel sure there is real overlap between loyal Haven customers and the Team GB fanbase.

“We're excited by the creative discussions we've already had about how Team GB can promote activity and fun across all of Haven’s parks, including the inclusion of Olympic sports and initiatives linked to Team GB on holiday parks during and outside of Games time. With Tokyo 2020 under 18 months away, they join us at the perfect time."

Jane Bentall, Managing Director at Haven, added: “We are thrilled to announce this momentous partnership for Haven. We are very proud to be supporting the incredible talent of Team GB, one of the UK’s most loved and trusted brands. We will strive to bring Team GB and their athletes closer to our holiday makers and holiday home owners across England, Scotland and Wales and help those young athletes realise their dreams in getting to Tokyo 2020.”

The Haven partnership is the latest in a string of Team GB deals to be announced as the British Olympic Association steps up preparations for the Tokyo 2020 Games. The holiday park brand joins Dreams and Persimmon Homes among the latest Team GB partners.