Team GB partners with Persimmon Homes

01 Feb 2019

By: Sport Industry Group

Team GB has announced a new three-year partnership with UK housebuilder Persimmon Homes, with a £1million-a-year nationwide funding scheme at the heart of the agreement.

The Building Futures programme will see grassroots sports groups and community groups across the UK stand a chance of being rewarded grants from between £1,000 to £100,000.

The programme is targeted at community groups that are dedicated to under 18s dealing with physical and mental health issues and awareness, as well as arts and education projects.

The scheme is to be delivered through Persimmon Charitable Foundation, which in 2018 donated £620,000 to support children’s sport.

Building Futures was launched last year at The Heart of England Community Boxing Club in Burbage, near Hinckley, months after receiving a £200,000 donation from the Persimmon Foundation.

As a result, the funds helped save the club from collapse and continue to help around 80 youngsters each week with a series of issues, including ADHD, autism, anti-social behaviour and bullying.

Team GB’s partnership with the house builder will see a total of 128 grants of £1,000 awarded each year across Persimmon’s 31 regional businesses, helping improve facilities and the delivery of vital grassroots community projects.

Three initiatives will go on to win £100,000 each through a national award scheme voted by the public. Applicants will be asked to outline how they would spend the £1,000 and £100,000 on their respective community project.

As well as the £100,000 first prize, there will also be a £50,000 second prize and a third prize of £20,000, within each sector – Sport, Health and Education. A further 87 shortlisted projects will each receive £5,000.

As part of the initiative, Team GB Olympians will attend community projects across the UK to personally present funds and witness at close quarters the impact the donations have on local communities.

Commenting on the partnership, Tim Ellerton, Commercial Director at the British Olympic Association, said: “The support of our partners enables us to take athletes to the Olympic Games and, without their funding, we would not be able to provide the platform for them to inspire the nation, be that in the boxing ring, in the pool or on the track.

“Over the next few years, millions of pounds will be invested in new facilities and Team GB athlete visits will take place all over the country, all supporting schemes that will engage young people to make their communities stronger and better.”

Mark Cook, Persimmon Homes Marketing Director, added: “Building Futures will allow us to help even more children and the support of Team GB will ensure we reach a much wider audience.
“Alongside Building Futures, Persimmon will also be launching an initiative to retrain and find jobs for retiring athletes, supporting them through and beyond their sporting careers.”

As an official partner of the British Olympic Association (BOA), Persimmon Homes will now support the organisation in the run up to, and beyond, the next Olympic Games in Tokyo in 2020.