Team GB team up with TikTok for Isolation Games

15 Apr 2020

By: Sport Industry Group

Team GB and TikTok have teamed up to launch the #IsolationGames, challenging British athletes and the public to creatively recreate the summer of sport in their own home.  

With the world’s summer sporting events postponed or cancelled, top British Olympic athletes, including hockey player Sam Ward, gymnastic gold medallist Max Whitlock, snowboarder Aimee Fuller, and diving silver medallist Leon Taylor have been enlisted to create sporting moments for the public’s entertainment as part of the initiative. 

The ‘Games’ will see funds raised for Team GB’s Official Charity Partner, the British Red Cross. The charity says those funds will allow it to continue to deliver food and medicine, help support refugees and those seeking asylum, as well as looking after those home from hospitals. 

Zoe Abrams, Executive Director of Communications, British Red Cross, said: “We’re thrilled to be teaming up with TikTok to bring the nation together through sport. While the events we’re facing are unprecedented in living memory, for 150 years the British Red Cross has helped the nation through some of its darkest days. 

“The kindness of people up and down the UK is helping us deliver food and medicine to those who need it most, make sure refugees and people seeking asylum are safe, and work with our NHS to support people home from hospital. From showing off your sofa high jumps to taking on a creative triathlon in your living room, you can create your own indoor Olympics while helping the British Red Cross fund its vital work, supporting some of the most vulnerable people in our country.”

The initiative is the brainchild of hockey player Sam Ward, who came up with the idea for the campaign in a bid to show that any sport can be adapted at home and prove that sports stars can still keep the world entertained and inspired in lockdown. 

Team GB Head of Marketing, Ed Jones, said: “During this difficult time we’re keen to keep the nation active and entertained, be it through workouts, iconic moments or fun initiatives like this one. Sam Ward has brought Olympic sport to life in the comfort of his own home in a fun and engaging way and now working with TikTok and the British Red Cross we want to see people create their own #IsolationGames. Whilst fun will be at its heart, it also gives an important opportunity to support the vital work being undertaken by the British Red Cross in the fight against COVID-19.”

George Nikolaou, European Community Manager, TikTok, added: “We’re proud to be collaborating with Team GB to bring these global sporting events to everyone at home. Our community always surprises us with their creativity and they love a sporting challenge, so we’re expecting them to get behind this with some fantastic contributions from creators and athletes too.”

The #IsolationGames in-app challenge page and accompanying videos will include a link to direct the public to make their donations.