Tellyo Collaborates with British Cycling

17 Jan 2018

By: Sport Industry Group

Tellyo has successfully supported British Cycling to livestream the 2018 HSBC UK National Cyclo-Cross Championships, held at Sunderland’s Hetton Lyons Country Park on Saturday 13th and Sunday 14th January.

Utilising Tellyo’s livestreaming capabilities, British Cycling multi-casted the event to social media and its own website, enabling online fans to experience the event. British Cycling also benefitted from the Tellyo platform’s editing features, which enabled the organisation to quickly create and share short video clips of key moments and highlights via Twitter, as they happened over the two days.

Jonny Clay, British Cycling’s director of cycling, said: “The popularity of cyclo-cross continues to grow in Britain and it is a hugely entertaining sport to watch. With the strength of this weekend’s field and a fantastic course, we are delighted that we’ve been able to take the discipline to an even greater audience and to achieve excellent engagement online.

“By livestreaming events we can ensure that as many people as possible get to enjoy a great spectacle, and be inspired to attend another event or take up the sport themselves in the future.”

Richard Collins, Tellyo’s CEO, said: “The weekend’s National Cyclo-Cross Championships were a fantastic advert for the sport and truly inspiring. I’m delighted that British Cycling was able to multi-cast the event, amplify it across the web and reach a wider audience.

“Through Tellyo, the organisation also captured and shared a number of amazing moments from the weekend’s action, etching the Championships in sport’s collective memory and engaging fans even further.”

With over 81,000 people tuning in to livestreams on Facebook and YouTube, British Cycling was able to take the National Cyclo-Cross Championships to an even greater audience during a packed weekend of racing – in which fans witnessed Grant Ferguson win the men’s elite title, while Helen Wyman was crowned women’s elite rider.