TENNIS BECOMES LATEST SPORT TO GET NETFLIX TREATMENT

17 Jan 2022

By: Sport Industry Group

Online streaming service Netflix has struck a partnership with the men’s ATP and women’s WTA tennis tours, plus the sport’s four Grand Slams, including the Wimbledon Championships, to create a new documentary series.

The series will be produced by London-based Box To Box Films, the company behind the OTT platform’s popular ‘Drive to Survive’ series, which has been credited for boosting the popularity of the Formula 1 motor-racing world championship worldwide.

The tennis series, which will begin with filming at the 2022 Australian Open, the first round of which began earlier today (17th January), will also be supported by ATP Media, the ATP Tour’s sales, broadcast production and distribution unit.

The unnamed series will feature equal coverage of the men’s and women’s competitions on the tours and at the four Grand Slams in Melbourne, Paris, London and New York. A release date has not been confirmed yet.

“We are excited to continue bolstering our line-up of sports programming with this behind-the-scenes documentary series,” said Brandon Riegg, Netflix’s Vice President of Unscripted and Documentary Series.

“Tennis is beloved all over the world, with high-stakes tournaments hopping across continents and athletes hailing from countless countries. Through this historic partnership with the four Grand Slam tournaments, the ATP Tour, WTA Tour, and ATP Media, the series will be packed with rare access and rich personal stories that are sure to draw in long-time fans and new audiences alike.” 

The collaboration has been announced just days after Netflix, Box To Box Films and Vox Media Studios confirmed that an agreement had been reached with golf’s PGA Tour and four majors, including The Open Championship in the UK, to create a new fly-on-the-wall docu-series.

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