Thomas Cook Sport signs Anderson

21 Apr 2017

By: Sport Industry Group

England and Lancashire cricketer James Anderson has been named as the brand ambassador for Thomas Cook Sport, a sports tour operator.

Anderson will work with the sports travel specialists to promote their sporting experiences, which include the upcoming Ashes Series in Australia, motorsport packages including the F1 Monaco Grand Prix, Premier League match breaks and the Thomas Cook Sport Terrace experience at Emirates Old Trafford.

Launched in late 2016, the Thomas Cook Sport Terrace is an informal hospitality area situated right on the boundary rope at Emirates Old Trafford. The Terrace includes sofa seating, picnic tables and parasols, a complimentary welcome drink, access to a private bar and a gourmet picnic lunch. There are also Thomas Cook Sport Terrace areas at The Fisher County Ground and the KIA Oval. 

Anderson commented: “I’m delighted to be partnering with Thomas Cook Sport. I’ve always been passionate about sport and will be happy to promote their sporting experiences; I might even get to go on one or two! This is a big year for both myself and Thomas Cook Sport, so it feels a great time to come on board with them.”

Rob Slawson, head of Thomas Cook Sport, added: “We are thrilled to announce Jimmy as an ambassador for our brand and couldn't have asked to work with a better sportsperson. Our product range has grown significantly in this last 12 months and we’re confident that working with Jimmy will help increase the awareness of our exclusive offerings in a variety of sports.”