Threepipe has acquired Earnie, shortlisted for Young Agency of the Year at the BT Sport Industry Awards 2018, to further boost its creative services offering.
The digital and PR consultancy points to an increase in digital campaigns and a growing need for an integrated approach between creative and media as the reasons behind the deal.
The sport-focused creative agency, which will remain operating as Earnie, was launched in 2015 as an offshoot of B2B marketing and design agency, Earnest.
Founded by Alistair Gammell, its 22-person team offers strategic and creative support for a range of clients across sponsor, sport and entertainment brands, including The England & Wales Cricket Board, The NFL, Monster Energy, Cricket West Indies, The Jockey Club, RLWC 2021 and UK Sport.
The new agreement will see Alistair Gammell continue to lead an expanded creative services offering with a position in the Threepipe management team.
Commenting on the deal, Jim Hawker, co-founder, Threepipe, said: “We are delighted to bring Al and his talented team into Threepipe. We have worked with Earnie on joint campaigns and admired their expertise from afar. As more of our campaigns become more visual through multiple channels, it’s key that we have the right combination of strategic approach and creative capability in house.”
Alistair Gammell, managing director, Earnie, added: “The chance to place our creative offer at the heart of Threepipe was too good an opportunity to pass up. The team here are running campaigns for the some of the best known and fastest-growing brands. Being part of Threepipe will help us meet the growing demand for measurable content campaigns on an international scale.”