Tokyo 2020 signs Google as latest sponsor

27 Jun 2019

By: Sport Industry Group

The organising committee for the Tokyo 2020 Olympic and Paralympic Games has announced Google as an official supporter.

As an official supporter, Google will sit on the third domestic tier of the Tokyo 2020 sponsorship programme. Google has been assigned the 'internet-based information and navigation services' sponsorship category.

The deal brings the total number of Tokyo 2020 domestic partners to 64, including 15 gold partners, 32 official partners and 17 official supporters.

The announcement follows the news that the Tokyo 2020 Games have generated domestic sponsorship revenues of more than $3bn – a record for the event.

The International Olympic Committee (IOC) said Tokyo 2020 has already generated three times more than any previous edition of the summer Games.

The majority of companies that make up Tokyo 2020’s three-tier sponsorship plan are Japanese firms. John Coates, the IOC’s Coordination Commission chief for Tokyo 2020, confirmed that 62 deals have been signed with local companies.

“This equates to revenues exceeding $3bn from national partnerships. That is an amazing amount of money,” Coates said.

“This does not include the partnerships with Toyota, Bridgestone and Panasonic and their contribution to the TOP programme.”

Toyota, Bridgestone and Panasonic are all Japanese companies and hold separate deals with the IOC.

The London 2012 Olympics raised around $1.1bn in domestic sponsorship. The Rio 2016 organising committee had claimed it generated more than London 2012, but this remains unclear amid ongoing corruption probes surrounding the Games in the Brazilian city.