Tottenham and Mondelez have signed a deal which will see Cadbury become the Premier League club’s new Official Snack Partner.
The deal will see Cadbury back Spurs’ Hotspur Heroes campaign, recognising the good work that the club’s supporters have done during the coronavirus pandemic, while Tottenham have also said that Cadbury will look to support local businesses in the local community in a bid to help aid economic recovery in the coming months.
“We are delighted to announce this new partnership with Mondelez,” said Fran Jones, Head of Partnerships, Tottenham Hotspur.
“We share the same values and it is a natural fit that Cadbury is supporting our Hotspur Heroes programme, which aims to recognise individuals that have made a significant contribution during the COVID-19 pandemic. Cadbury’s commitment to the Hotspur Heroes programme and local businesses within our community will help us to recognise and reward a greater number of deserving individuals during this challenging time and beyond.”
Tottenham have also said that, although the team’s matches will take place behind closed doors in the coming months, Cadbury will still be able to offer supporters access to the club. The pair will begin with a collaboration around Cadbury’s Match and Win promotion, in which fans will have the chance to win ‘millions’ of prizes, including hospitality experiences, match tickets and vouchers for the Spurs Shop.
Samantha Greenwood, Global Cadbury Equity Lead at Mondelez, said: “At Cadbury, we believe there is a glass and half of generosity and kindness in everyone. Tottenham Hotspur is a club that reflects these values and plays an active role in the wider community, so this initiative felt like a perfect match. We are extremely excited to start looking at all the opportunities to bring Spurs fans into this partnership.”
The Premier League returns to action on 17th June, with Spurs’ first match back taking place at home against Manchester United on Friday 19th June.