Tottenham Hotspur sign new partnership with HSBC

14 Oct 2019

By: Sport Industry Group

Tottenham Hotspur have signed a new partnership with HSBC, who will become the club’s Official Banking Partner in the UK and in Hong Kong.

The deal will see the pair collaborate on the creation of digital content, while HSBC will also support the club in its bid to regenerate the local area around the new Tottenham Hotspur Stadium, which aims to be a catalyst for growth in the local area.

The club says HSBC’s experience and expertise across sectors will support the development scheme, which hopes to help create 3,500 new jobs in the area.

Fran Jones, Head of Partnerships, Tottenham Hotspur, said: “We have developed a strong relationship with HSBC over a number of years and this new partnership is a natural expansion of this. The club is committed to supporting the continued regeneration of Tottenham and we look forward to integrating HSBC into our existing employment and education programmes, as well as creating impactful new initiatives together.”

Jonathan Castleman, Global Head of Brand Partnerships, HSBC, added: “The deal provides us with an opportunity to connect with new and existing customers. We’ve always believed that sport has an amazing power to bring people together, promote physical and mental wellbeing and drive inclusion, so we are excited to be working with Tottenham Hotspur.”