Tottenham launches e-commerce stores in China

08 Jul 2019

By: Sport Industry Group

Tottenham Hotspur has officially launched e-commerce stores on key online shopping platforms in China ahead of its pre-season visit to the country.

The Premier League club will produce and sell a wide range of official merchandise to fans across China, with products to be available on the team’s Tmall Store and WeChat Mini-Program Store.

Product prices will range from RMB19 to RMB629 (£2.20 to £73). The first batch will include China Tour-exclusive products and will be available online and offline at selected merchandise booths when Tottenham faces Manchester United in Shanghai on 25th July.

The online store will offer special giveaways and discounts to fans, along with limited deals and membership benefits.

Tottenham’s Head of Retail, Victoria Hawksley, said: “This is an exciting development for the club and our ever-growing fan base in China. Launching our first e-commerce store gives our dedicated fans the chance to feel even closer to the club and proudly show their support for the team.”

Over the past 12 months, Tottenham has surpassed two million followers on Chinese social media platform Weibo and became the first Premier League club to launch on the Douyin short-form video platform.