The first north London derby of the Barclay’s FA Women’s Super League set the league’s record attendance as 38,262 fans watch Arsenal defeat Tottenham 2-0 at the new Tottenham Hotspur Stadium.
The previous record, 31,213, was set during the opening round of fixtures when Manchester City hosted newly-promoted Manchester United at the Etihad Stadium in the league’s first Manchester derby.
The new record comes on the back of the England Lionesses’ game at Wembley which also drew a record crowd for an England women’s international with more than 77,000 watching on that occasion.
For ten days, the men’s international break has given the women’s game in the UK the chance to boost its profile and host games in bigger stadiums, with the FA using November’s men’s UEFA EURO 2020 qualifying slot to host a 'Women’s Football Weekend'.
Barclays FA WSL broadcaster BT Sport also hit the headlines during the international break with its The Red Lioness Pledge, a campaign which calls on pubs across the UK to show more women’s football, while the broadcaster has also pledged support to the pubs who do so.
Arsenal Managing Director Vinai Venkatesham and Pitch Marketing Group's Director of Campaigns Chris Allen spoke to Sport Industry Group about capitalising on the popularity of women's football - read more here.