Tough Mudder has teamed up with social first media publisher, UNILAD, for the 2018 UK event season.
As part of the deal, content from Tough Mudder events, as well as inspirational participant stories, will be featured across UNILAD’s social channels.
“We are delighted to announce Tough Mudder’s partnership with UNILAD, a like-minded business that has harnessed the power of social media channels to drive growth,” said Matt Riches, Tough Mudder EMEA commercial director. “The deal combines the authentic storytelling quality of Tough Mudder events with UNILAD’s impressive online reach.”
The announcement is the latest in a series of new agreements for the new season of Tough Mudder, which already has multiple publishing deals in place with network television stations and livestreams around the world.
“We are excited to be in partnership with Tough Mudder and offer our partners unique filming access to Tough Mudder locations,” said Matt Ford, commercial director, UNILAD. “We look forward to engaging our global audience and commercial partners in the unforgettable experience Tough Mudder events offer with our authentic and shareable content.”
Existing commercial partners of Tough Mudder, which includes the likes of Lucozade Sport, Merrell and Samsung, will all have the option to use the new partnership with UNILAD to engage with the Mudder tribe and wider fitness community.
The deal comes at a time when Tough Mudder is attempting to diversify in the UK, from the introduction of a new 5K, city centre event, to the 24-hour World’s Toughest Mudder event.