Tove Okunniwa, former chief executive of Havas Sport & Entertainment and head of marketing for BBC Sport, has been announced as London Sport’s new chief executive.
Okunniwa, who also serves as deputy chair of England Boxing, will take up her post from 18th September 2017.
Tove has served as an independent consultant since 2015, advising clients on commercial and marketing strategies. Previously, she led the sports and entertainment division of global marketing consultancy Havas, and was managing director of WPP agency, MEC Access.
Her expertise in sport includes a five-year stint with BBC Sport, latterly as head of marketing, before moving to the organisation’s digital arm. A passionate advocate for diversity and equality, Tove brings substantial commercial acumen and a firm belief in the importance of empowering people’s lives through physical activity and sport.
She joins London Sport as the organisation marks the official opening of House of Sport, the new workspace established by London Sport to enable collaboration and creative thinking across the sport sector.
Tove said: “I am delighted to be joining London Sport, an organisation that combines my passion for the role of physical activity in promoting inclusion and equality with my love for the city I have lived in for over 30 years. This is an exciting opportunity to make a real difference to the lives of Londoners.
“Physical activity and sport are critical to the health and wellbeing of our great city, and I look forward to doing whatever I can to help achieve London’s vision of becoming the most physically active city in the world.”
Richard Barker, vice-chair of London Sport, said: “In a highly competitive selection process, Tove’s experience, passion and exceptional understanding of the power of sport in London shone through. Tove’s track record with major organisations like the BBC, and her clear belief in physical activity and sport’s capacity to improve people’s lives, will be decisive factors in supporting our work now, and in the future.
“This is a critical time for our organisation, and I, and the Board of London Sport, are thrilled to welcome Tove on board at this exciting time for sport in the capital.”