Four top European football clubs have signed an agreement with Amazon-owned streaming platform Twitch, which will see the company launch a standalone sport category.
Content from Arsenal and Real Madrid - who have already started broadcasting on newly-created Twitch channels - will be available on the platform, alongside that of Juventus and Paris Saint-Germain, who will create their own accounts on the /twitchsports channel.
According to Twitch, each of the clubs will produce ‘exclusive, interactive content and experiences’ for the platform, and will join up with US leagues such as the NBA, NHL and UFC, as well as F1 driver Lando Norris and a host of WWE wrestlers.
The news comes after Twitch broadcast live Premier League action, with Amazon Prime making its four live games of the league’s restarted campaign free on the platform.
The new channel kicked off with a block of live streams hosted by MLS star Jimmy Conrad, the NBA, Arsenal, House of Highlights, and the UFC. Each used their two-hour time slot to take audiences behind the scenes with live AMAs (Ask Me Anythings), polls, trivia and conversation between the hosts and Twitch Chat.