Two Circles appoints new North America MD

21 Sep 2021

By: Sport Industry Group

Two Circles has announced the appointment of former Harris Blitzer Sports & Entertainment (HBSE) CCO Adam Davis as its new Managing Director, North America.

Davis joins from HBSE where he led a property portfolio which boasts the NBA’s Philadelphia 76ers, the NHL’s New Jersey Devils, the Prudential Center, the Premier League’s Crystal Palace and esports conglomerate Dignitas. Over his tenure, the HBSE portfolio produced triple-digit percentage revenue growth.

Prior to HBSE, he spent six-and-a-half years at the Madison Square Garden Company, where he was responsible for generating new revenue streams across all divisions and acquired a portfolio of ‘Signature Partners’ worth a combined $1.2bn for the newly-renovated arena.

He will assume the role at Two Circles from 1st October and will lead the agency’s North American expansion, where it has recently undertaken work including supporting Learfield on the development and roll-out of Fanbase - a data and analytics platform for college sports - and creating a new customer data platform for the NHL’s New York Islanders, who sold out season tickets for their inaugural season at the UBS Arena.

"We’re really excited to have Adam join us on our mission to rewire sports,” said Gareth Balch, CEO, Two Circles.

“Adam’s track record driving growth across a range of business streams speaks for itself, and he knows first-hand the opportunities that can be opened at sports properties, and in sponsorship in particular. He’s a dynamic leader who has transformed businesses and will play a pivotal role in Two Circles having an even bigger impact in a region where we see so much potential through our unique approach rooted in data analytics.”

Davis, who is based in New York, will focus on building the Two Circles brand across North America, and growing Two Circles’ sponsorship business. The agency’s Rights Management vertical has generated over $1bn in sponsorship revenue for the likes of the New Zealand All Blacks, Chelsea, AC Milan, UEFA, and World Rugby.

Two Circles’ EVP Services & Products Sam Yardley, who is based at the company’s Los Angeles office, will continue to lead Two Circles’ Consultancy, Marketing Services and Technology business.

Davis said: "I’ve been blown away by the impact Two Circles are having globally and across some of North America’s leading sports properties.

“Data is driving the key decision making and growth of the best companies in the world, and in sports, the decisions being made every day on the field. But off the field buying habits have changed, decision makers have changed, and sports consumption has changed – now it’s time for sports properties to use data to increase revenues and profit across ticketing, premium, sponsorship and media.

“Two Circles’ approach has already helped drive billions in revenue for the biggest sports properties in Europe, and can stimulate a new era of growth across the North American sports industry.”

Two Circles, which celebrated its 10th anniversary this month, has been part of George Pyne’s investment and operating company Bruin Capital since 2019.