UEFA and adidas unveil EURO 2020 match ball

07 Nov 2019

By: Sport Industry Group

UEFA and adidas have revealed the UEFA Euro 2020 match ball.

Named Uniforia, after both unity and the euphoria that elite international football can bring, European football’s governing body says that the ball is designed to celebrate the inclusiveness that the tournament will bring.

For the first time, and to mark the 60th anniversary of the UEFA EURO Championships, the 2020 finals will be hosted in 12 different European cities. 

The ball’s design takes its inspiration from the tournament format, and plays on the notion of building bridges and blurring lines with broad, black brush strokes interjected with bright light colours to also symbolise diversity.

Florian Alt, Vice President, Brand Marketing, adidas, said: "In this ground-breaking tournament, adidas will celebrate football - and sport - as something that can bring the world together.

"Football is for everyone, regardless of who you are, where you come from or what surface you play on: it unites us all when we play. With Uniforia, while it is just a symbol, it is a symbol we all can - and should - unite behind."

UEFA has also said that, as a result of taking the tournament around the continent, it will attempt to offset the carbon emissions generated by planting 600,000 trees.