UEFA and Kia donate boots to Syrian refugees

11 Sep 2019

By: Sport Industry Group

UEFA has announced that over 1,000 pairs of football boots donated by fans during Kia's 2019 Europa League trophy tour have been received by Syrian refugees.

The UEFA Europa League Trophy Tour - driven by Kia - was an effort to bring the trophy to eight different European cities on its way to Baku for the Europa League final, while simultaneously collecting football boots from fans to donate to the Zaatari refugee camp in Jordan.

The tour stopped off in Geneva, Seville, Berlin, London, Milan, Moscow and Paris before making its way to the Azeri capital of Baku where the final was held. Along the way, former players including Deco, David Seaman and Eidur Gudjohnsen took part as ambassadors along the various legs.

UEFA President Aleksander Ceferin said: "Having visited the Zaatari refugee camp, I have seen first hand just how much the youngsters love playing football and what the game means to them. 
 
"The UEFA Foundation for Children helped to provide pitches for the refugees to use, but until now they have lacked football boots. I would like to thank the fans across Europe who have donated their footwear and helped to make a real difference to those living at the camp."

Uefa says that its partner Kia will continue to collaborate with the UEFA Foundation in order to build on the success of the Trophy Tour and to further help disadvantaged children at the Zaatari camp.

Eman Ismail Al Awady, a female coach who takes training sessions for children at the camp, said: “Receiving the boots was a wonderful experience for the children and it filled their hearts with happiness and joy.”