UEFA kicks off Euro 2020 countdown campaign

11 Jun 2019

By: Sport Industry Group

UEFA has launched a countdown campaign for the start of the 2020 European Championships to coincide with ticketing, hospitality and volunteering applications.

Events to celebrate the ‘One Year To Go’ milestone for Euro 2020 are taking place across the 12 European cities that will host matches during next year’s tournament. The host cities for Euro 2020 are Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and Saint Petersburg.

St Petersburg (pictured) will kick off the celebrations on 11th June with an evening light projection on the city’s Palace Bridge, before the Euro 2020 Football Park on Fortress Island hosts a legends match the following day, featuring tournament ambassadors Antonios Nikopolidis, Gianluca Zambrotta, Robert Pirès, David Trezeguet and Fernando Morientes.

Other local events are scheduled in host cities from 13th-16th June to celebrate the opening matches that will take place in their respective stadia.

UEFA Events SA Chief Executive, Martin Kallen, said: “This is the biggest Euro ever – one which we are bringing even closer to the fans, with seven of the 12 countries hosting Euro matches for the first time.

“Over the coming days, each of the 12 host cities will present the final tournament to their local population and provide information in relation to various important initiatives. People will see that the tournament is on their doorstep. It will be a unique celebration, and the moment is now here to be part of it.”

The announcement coincides with the first phase of ticketing sales for Euro 2020, with 1.5 million tickets to be made available to the general public. UEFA announced details of its ticketing policy last month and coined the ‘LIVE IT. FOR REAL’ slogan in an effort to encourage supporters to experience matches live at stadia.

One million tickets will be priced at €50 or less across 44 matches, with 40,000 tickets under €100 to be offered for the semi-finals and final at London’s Wembley Stadium.

The first ticketing phase will run from 12th June to 12th July, with all tickets to be sold exclusively online via euro2020.com/tickets. Host cities have been allocated to two pricing clusters in a move designed to reflect the purchasing power and average income of residents.

The ‘One Year To Go’ campaign also sees the launch of official hospitality packages for host stadia, with a range of options such as private suites, business lounges and a casual club setting to be made available.

Additionally, volunteering application portals will open for all venues on 12th June, with 12,000 volunteers required to support activities such as accreditation, guest management, transport, media, ticketing, operations and spectator services.