UEFA launches free-to-air OTT platform

13 Jun 2019

By: Sport Industry Group

UEFA has launched UEFA.tv, a new free-to-air OTT streaming platform designed to give viewers greater access to live and on-demand content from a range of competitions.

The platform will initially provide fans with an entertainment platform offering original programming based on 60 years of archived European football content. It will also serve as the home of UEFA’s youth, women’s and futsal competitions, which will benefit from live coverage in relevant markets.

UEFA.tv will also offer behind-the-scenes content and interviews. All video content will be behind a free-to-view registration and will offer supporters the chance to watch live UEFA-competition matches even when there is no rights-holder in their home territory.

The German Bundesliga will be the first national league to be represented on the platform through a new partnership between UEFA and the German Football League (DFL). The agreement will result in a separate channel on UEFA.tv that will feature Bundesliga videos alongside action from European competitions.

Bundesliga content will include Monday highlights of weekend matches and shows such as the Bundesliga Special, which will be targeted at international fans. Archives of standout Bundesliga matches and memorable Champions League matches featuring German teams will also be available.

Bundesliga content on UEFA.tv will be available in major European markets such as the UK, Italy, Poland, Russia, Spain and Turkey, as well as the Middle East and Africa.

UEFA said the platform would not seek to compete with TV channels, and instead be complementary by taking advantage of the wide range of content available to the body.

UEFA President Aleksander Ceferin said: “The digital landscape is evolving and we need to be in a position where we can anticipate and respond to these changes. UEFA is an innovative organisation and by introducing this platform, we will be making football and our competitions more accessible to supporters around the world.

“Our partnership with the Bundesliga is yet another example of the unity of European football and clearly demonstrates our desire to address future opportunities together for the promotion of our sport.”