UEFA partners with Volkswagen

10 Aug 2017

By: Sport Industry Group

UEFA has agreed a deal with Volkswagen to become a partner with European football’s governing body for all UEFA national team football competitions running from 2018 until 2022, including UEFA EURO 2020, replacing Hyundai. 

To mark its 60th anniversary, UEFA EURO 2020 will take place across 13 European countries, allowing more fans to experience national team football across the continent.

The agreement sees Volkswagen expand its presence within football, having recently replaced rival automotive brand Mercedes as the main sponsor of the German national team. The carmaker also owns Bundesliga side VfL Wolfsburg.

Guy-Laurent Epstein, marketing director, UEFA Events SA said: "We are proud to have such a great European brand with such a genuine passion for football at our side.

"That holds especially true given the tasks that lie ahead of us: UEFA EURO 2020 will place the most rigorous demands on mobility. There is a grand idea and an innovative concept behind this tournament and we are very happy to have the support of Volkswagen on this exciting journey.

"No other sport is as powerful as football or unites so many people. Furthermore, UEFA EURO 2020, which is being played across the entire continent, is a fantastic project. Our wish is to contribute towards building bridges between all countries and for football fans with our mobility and creativity."

Volkswagen will also sponsor other UEFA national team football competitions from 2018 until 2022. This will include the newly created UEFA Nations League Finals in 2019 and 2021; the European Qualifiers for UEFA EURO 2020 and the 2022 FIFA World Cup; the 2019 and 2021 UEFA European Under-21 Championships; UEFA Women’s EURO 2021; and UEFA Futsal EURO 2018 and 2022.

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