UEFA quadruples Women's Champions League financial distribution

28 Apr 2021

By: Sport Industry Group

UEFA has announced changes to its financial distribution for the revamped Women’s Champions League - set to kick off this summer - which will see the total pot quadrupled.

The confederation said the changes will ‘herald the dawn of a more sustainable future for women’s football’ after the changes were approved by its Executive Committee.

The women’s club competition will redistribute €24 million (£20.8 million) to women’s football across Europe as part of the model, and will also see the first ever ‘cross-subsidy’ from UEFA’s men’s club competitions to support the women’s game, as well as UEFA investment.

Meanwhile, clubs outside of the UEFA Women’s Champions League - but still competing in each of the ‘European top domestic leagues’ will receive 23% of the total €24 million available via ‘solidarity payments’, provided these payments are reinvested in the development of women’s club football.

"[The] announcement represents a giant step forward for football,” said Aleksander Ceferin, President, UEFA. 

“The competition’s new financial distribution model will strengthen the entire professional women’s game across Europe.

"It is also a perfect example of how the European sports model is central to the long-term development of football. 

“The development of women’s football should not be driven by short-term gain but a long-term vision. Thanks to the solidarity payments at the heart of this project and the increased rewards, every last Euro generated by the Women’s Champions League and even more will go back into the women’s game."

Nadine Kessler, UEFA Chief of Women’s Football added: "After more than three years of dialogue and consultation with our national associations, clubs and the European Club Association, we would like to thank everyone involved wholeheartedly for their contributions. Each one of these changes are driven by a united vision and ensure we are all moving in the same direction - forwards.

"We are excited to bring the new UEFA Women’s Champions League to the world, to bring football fans the best players and the best teams, in the best women’s club competition in the world.”

In other changes announced by UEFA, Video Assistant Referee technology, which has only been used in the final up until this point, will be used from the quarter final stage from now on, while clubs will also be allowed to make changes to their UEFA Women’s Champions League squad to allow for maternity cover.

Teams who reach the group stage will earn €400,000 (£347,000) with the total number of prize money available to the winning team set at €1.4m Euros (£1.2 million) depending on the number of victories they accrue during the tournament.

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