UEFA seeks partner for esports event

17 Sep 2018

By: Sport Industry Group

UEFA looks set to launch its first European esports tournament, following a call for expressions of interest to support the delivery of the event.

A tender notice from European football’s governing body has been issued to the global esports sector, giving respondents until 21st September to submit their intention to bid for an event that will run alongside UEFA’s Euro 2020 men’s tournament.

According to information included in bidding documents, the inaugural UEFA esports event will feature several online qualification rounds culminating in finals to be hosted at a physical location.

A delivery partner for the tournament will be appointed from a shortlist of bidders to be announced in October this year. 

The successful firm will be responsible for defining the tournament format and rules, running all event operations, providing a live broadcast feed and delivering data capture and analysis.

No commercial or promotional rights or deliverables are included in the brief, which also leaves open the question of the title(s) on which the event will be contested.

Earlier this year, UEFA parted ways its official gaming licensee, Konami, which previously produced the official UEFA Champions League and European Championships titles. 

Rival EA Sports has subsequently acquired the rights to the Champions League title, adding the game to its own FIFA video game series.

UEFA’s move follows the success of the inaugural FIFA eWorld Cup, which drew record crowds to the Grand Final staged at London’s O2 Arena in August. 

Saudia Arabia’s Mosaad Aldossary picked up the event’s $250,000 winner’s cheque, which came with a ticket to the FIFA BEST Awards being staged in the capital this month.