UEFA trials 100% blockchain-based ticketing

20 Aug 2018

By: Sport Industry Group

UEFA has announced a successful trial of a blockchain-based solution for delivering tickets direct to mobile phones.

The pilot saw 100% of tickets for the UEFA Super Cup final between Real Madrid and Atlético de Madrid in Tallinn, Estonia, delivered to fans via a dedicated, blockchain-based iOS and Android app.

The initiative forms part of efforts by the European football rightsholder to make its ticket sales process for matches simpler and safer for all parties.

It plans to roll out the blockchain-based system with the aim of providing secure ticket distribution, and preventing the replication and duplication of tickets.

UEFA says it has teamed up with an unnamed blockchain-based ticket distribution system, which was deployed in Tallinn in combination with mobile Bluetooth devices at the stadium entrances.

The system had been tested previously over a number of events, and was first used to distribute 50% of general public tickets at May’s 2018 UEFA Europa League final between Atlético de Madrid and Marseille in Lyon.

Fine-tuning and further development of the system is planned over coming months, with UEFA committed to using the solution at its future events.