UEFA unveils Women's EURO 2022 brand identity

22 Feb 2021

By: Sport Industry Group

UEFA celebrated Sunday’s 500 days to go mark to unveil the brand identity for the UEFA Women’s EURO 2022, which will be held in England.

According to UEFA, the design reflects the ‘strength, diversity and ever-growing popularity’ of women’s football, ahead of the tournament, which is set to be the biggest women’s football event in the federation’s history.

The tournament will be held from 6th to 31st July 2022, having been originally scheduled for the summer of 2021, but moved back a year because of the coronavirus pandemic.

"We’re thrilled to share this new identity for the UEFA Women's EURO 2022," said UEFA chief of women's football, Nadine Kessler. 

"This new branding brings a fresh look and eye-catching feel for the tournament as we begin the countdown to next summer. We can't wait to see this emblem across host cities, stadiums and television when the action begins in 500 days' time."

"By moving the competition to 2022, we guaranteed that the biggest women's sports event in Europe receives the exclusive platform it deserves.

"Alongside the English FA, we are confident of delivering a first-class tournament that will attract global attention and media coverage, leaving a legacy to inspire many more girls, and boys, to take up the game."

Chris Bryant, Head of Tournament Delivery at The FA added: “500 days to go marks a significant milestone in the countdown to next summer when all eyes will be on our 10 host venues in nine cities across the country. As a proud host nation, we are looking forward to delivering a record-breaking tournament that will have the power to leave a tangible legacy to the women’s game.”

The opening match, on 6 July 2022, will take place at Manchester United’s Old Trafford, with the final on 31 July to be played at Wembley Stadium - which means England's national arena will host back-to-back men's and women's UEFA EURO finals in 2021 and 2022 respectively.