UK Sport reveals major event ambition

05 Oct 2018

By: Sport Industry Group

UK Sport has unveiled ambitious plans to bring up to 60 World and European events to the UK between now and 2025.

The government agency released a list of events it is targeting across Olympic, Paralympic and Commonwealth sports, following a workshop held for city, national governing body and other UK sports event partners at Lord’s.

The move is being interpreted as part of efforts to strengthen the UK’s soft power in the wake of Brexit.

A UK Sport press release emphasised the organisation’s “desire to continue to position the UK on the world stage as a welcoming, active and global nation.”

The key goal is the 2030 FIFA World Cup, with feasibility work on a possible England-led bid for the tournament already under way.

Other targets include the starts of all three Grand Tours in road cycling, following the clean sweep achieved by British cyclists in the events this year. 

UK Sport claims its programme has the potential to generate almost £2 billion of economic impact, attracting more than 15 million spectators.

Dame Katherine Grainger, UK Sport chair, said: “With passionate spectators, a fantastic portfolio of international sporting venues and the drive to keep improving and innovating, the UK offers the complete package.

“We want to maintain our standing as a world leader in this area and our ambitious event strategy will help us do just that over the coming decades.”

Jeremy Wright, secretary of state of Digital, Culture, Media and Sport, added: “The UK has consistently shown that we are a world-leading host of major sporting events. They enhance the country's reputation internationally, increase the profile of sport at home and bring a significant boost to the economy. 

“UK Sport’s targets demonstrate our continued ambition to bring the best global sport events to the country and remain a trusted partner of the sporting world.”

Events already secured include the 2019 Men’s Cricket World Cup, 2019 Netball World Cup, 2019 Solheim Cup, Euro 2020 Football Championships, 2021 Rugby League World Cup, 2022 Commonwealth Games, and 2022 World Gymnastics Championships. The English FA is also engaged in a live bid to host the 2021 UEFA Women’s Championships.