Umbro to become England Rugby kit supplier in four-year deal

05 May 2020

By: Sport Industry Group

England Rugby has announced a new four-year partnership with Umbro, who will become the Official Technical Kit Partner of the country’s rugby union teams from 1st September 2020.

The British sportswear manufacturer will provide match kits for all of the England Men’s teams, Red Roses, sevens and age group teams managed by the RFU.

It will also provide the team’s training wear and off-field kit as well as offering fans a full range of supporter wear including men’s, women’s and children’s ranges from the start-date of the partnership. 

“We are delighted to be entering this new chapter with Umbro as Official Technical Kit Partner from September and welcome them into the England Rugby family,” said Simon Massie-Taylor, Chief Commercial Officer, England Rugby. “Umbro has a rich heritage supporting English sports and share our values in dedication to high performance and innovation. 

“We look forward to unveiling the new kit later this year.” 

Umbro has almost 100 years of experience in the development of performance products, and has a heritage in rugby having previously supplied each of the home nations and the 1971 British & Irish Lions team - the only Lions side to win a series in New Zealand.

Anthony Little, Managing Director, Umbro, added: “The partnership between Umbro and England Rugby from September is a seminal chapter in our history.  The first time the England rugby team runs out onto the pitch, wearing the double-diamond logo, will be a proud moment for us, as an English brand.”

“Modern rugby is demanding but our approach at Umbro has always been to make sure our kits are fit for purpose and we have been working tirelessly to ensure that we meet those demands and deliver a kit that will perform for England Rugby.”

The deal sees England Rugby’s eight-year partnership with Canterbury come to an end.