07 Oct 2021

By: Sport Industry Group

In line with their continuing commitment to champion the Women’s game, Umbro has developed a bespoke England Women’s Rugby kit for the first time in the professional era of the women’s game.

The English brand worked in collaboration with the England Women’s Rugby team, taking inspiration from the players’ pride in the jersey, their collective aspirations and, the personalities within the squad.

Subtle detailing around the collar and shoulder area of the home jersey gives the Red Roses a first of its kind kit as they enter an exciting chapter in the women’s game. 

Sam Lucas, Director of Sports Marketing at Umbro UK, commented: “The new England Rugby home kits, for the women’s and men’s teams are the next stage of the exciting partnership between Umbro and England Rugby."

Working with the Red Roses to develop their kit, we set out to produce a kit they can wear with pride. For the men’s kit we wanted to bring a new look to the iconic white shirt. In both cases, performance has been the foundation of the kit Umbro has produced, that will match the level of both teams’ performances.”

Umbro has nearly one hundred years of developing performance orientated kit for elite teams and athletes across multiple sports. The next instalment of the iconic England Rugby home kit, is the product of all this experience, ensuring both the men’s and women’s teams will have kit that is ready for rugby, when it’s time to perform.

England player and Umbro ambassador Sarah Bern said: “This is a historic moment and I’d like to say a big thank you to Umbro, who have always been supportive of the Red Roses, for giving us the opportunity to have our own kit and grow our identity even further.”

“Having our voices heard in what we wear and ensuring a comfortable fit for playing makes us feel valued and respected.”

“Importantly, it unifies us with England Rugby, which we are proud to be a part of but also allows us to be unique.

RFU Chief Commercial Officer Simon Massie-Taylor said: “We’re delighted to extend with Umbro for a further four years. Umbro is a great fit for England Rugby sharing our dedication to high performance and innovation. It is great to see the kits unveiled today – particularly for the Red Roses with their own bespoke design. We look forward to working with Umbro on even more exciting kit launches over the coming years.”

Umbro, who was announced as the Official Technical Kit Partner to England Rugby in 2020, has also agreed an extension to its partnership with England Rugby, that will see the two collaborating until 2028.