Unibet has become the principal partner of Aston Villa Football Club, becoming the club’s official shirt partner from the start of the 2017/18 season.
In addition to the presence on the front of the club’s new kit, Unibet will also be on the front of the Aston Villa Ladies’ team shirts.
Unibet is currently price-boosting Aston Villa to 10/1 from 8/1 joint-favourites to win The Championship this season whilst Steve Bruce’s men are also considered the most likely to gain promotion back into the top tier at 5/2.
Luke Organ, chief commercial officer for Aston Villa said: “We are very pleased to partner with Unibet. They made it clear from the outset how important our fans will be to this partnership and their planned level of emphasis that they will put on our fans will be exciting to see come to life.
“The club’s size is reflected by this relationship with Unibet and we look forward to testing our data and digital abilities to drive value and provide a rounded partnership for us all to enjoy.”
Sam Mead, head of marketing UK for Unibet, said: “We are delighted to be partnering with Aston Villa in their push for promotion back to the Premier League. Unibet and Aston Villa are two of the biggest names in our respective fields with a rich heritage; Unibet genuinely understand football fans and, working together with Aston Villa, will be ensuring we enhance the enjoyment of their fans in all aspects of the beautiful game.
“We look forward to supporting Villa fans and the Birmingham area with unique content and special betting opportunities.”
Unibet has also announced Warwickshire County Cricket Club on a new two-year commercial partnership as the club's first official betting partner.
Image: Bears and England star Chris Woakes, Ed Nicholson, head of Unibet Sponsorship, and Gareth Roberts, commercial director for Warwickshire
As part of the activation, Unibet will have a presence and provide responsible betting opportunities at Edgbaston for all Birmingham Bears home games in the NatWest T20 Blast as well as on international match days.
Unibet branding will also appear on the collar of all Birmingham Bears playing shirts and on perimeter branding within the Edgbaston Stadium bowl, and Bears players will work closely with Unibet’s content team on a series of social media videos to run throughout the team’s NatWest T20 Blast campaign.