Athlete content platform The Players’ Tribune (TPT) has announced the acquisition of rival Unscriptd in a move that the US-based pioneer of so-called athlete-to-fan media describes as a further step towards its goal of building the world's largest community of athletes.
The move represents a significant global expansion for TPT, adding more than 2,500 athletes from Unscriptd’s strongholds in Europe, Asia and Australia and in sports including football, Australian rules football, Formula 1, surfing, tennis, cricket, track and field and rugby.
It follows further evidence of the growth in athlete media, which came with this week’s launch of the OTRO football platform.
TPT and Unscriptd, which has offices in London, serve a similar market, providing athletes with tools and services to enable them to create their own content, increase engagement with fans, and inspire others through their stories.
Central to the acquisition will be the integration of Unscriptd's proprietary mobile technology, which will enable TPT to launch a new mobile app, Players' POST, allowing users to more efficiently manage content, both in its creation and its distribution to fans.
Commenting on the acquisition, Jeff Levick, chief executive at The Players’ Tribune, said: "This reinforces our commitment to growing The Players’ Tribune into the world's leading, global athlete-driven platform, while also ensuring that we remain ever-evolving in order to serve our athletes and fans across the globe.
“The mission of The Players' Tribune has always been to give athletes the platforms and the tools they need to create truly personal and engaging content.
“By combining Unscriptd's technology and international reach with our growing athlete network and unparalleled storytelling capabilities, we will help connect the global athlete community to each other — and to fans.”
Brent Scrimshaw, co-founder and chief executive of Unscriptd, added: “We created Unscriptd with the idea of building a technology platform that creates a more robust and meaningful way for athletes to engage with their fans.
“Unscriptd was purpose-built to enable athletes to be better publishers through a suite of proprietary technology, content, distribution and data services, and this acquisition by The Players' Tribune will fast-track the acceleration of our shared vision.”
Photo: © The Players Tribune