US Open Champion Emma Raducanu unveiled as the new face of Tiffany & Co.

24 Sep 2021

By: Sport Industry Group

British tennis sensation Emma Raducanu has become a brand ambassador of luxury jewellery brand Tiffany & Co.

Raducanu made history in September becoming the first qualifier to win a Grand Slam, as well as being Britain’s first female Grand Slam Champion in 44 years at the 2021 US Open.

Since then, she has been in the media spotlight, garnishing over 2 million Instagram followers, attending the Met Gala and now she will serve as the newest brand ambassador for Tiffany & Co, alongside the likes of Beyonce and Jay-Z.

Raducanu expressed her excitement by announcing the news to her supporters on her Instagram.

“"Very excited to join the iconic @tiffanyandco family as a House Ambassador," she wrote. "Being able to wear these special jewellery pieces over the past few weeks has been an honour!".

The 18-year-old wore Tiffany & Co. throughout her US Open triumph, where she did not drop one set, and stated that the pieces will always be very special to her.

Image: Shutterstock